By Kirk Kern
In an industry where many companies focus on selling products, Beno’s Flooring has built its reputation on something else entirely — installation.
“We’ve installed more than 45,000 floors throughout the Las Vegas Valley,” said owner Dede Beno. “Anyone can sell product. It’s the installation that’s most important.”
That commitment to quality craftsmanship has helped Beno’s Flooring grow from a home-based startup into one of Southern Nevada’s most respected flooring companies.
From a Home Office to Industry Recognition
Beno’s Flooring began in 2001, operating out of Dede Beno’s home. Before launching the company, she spent several years working for flooring businesses throughout Las Vegas, learning the trade and observing opportunities for improvement.
“I found better ways to run labor and crews and implemented systems that worked,” Beno said. “I realized I could do better than the competition.”
Determined to start her own business, Beno attended contractor school in Henderson, obtained her contractor’s license and began building a client base from the ground up.
She also recruited installers she had worked with previously, creating a team she knew would uphold the company’s standards.
Her first major account was a chain of five flooring stores. From there, the business continued to grow.
“I dragged my husband, who was in food and beverage at the Convention Center, to take this ride with me,” she said with a laugh. “I had a mission and a vision.”
The company eventually opened a warehouse and showroom in North Las Vegas and later secured a major contract providing flooring installation services for 13 Lowe’s stores.
The success led to national recognition. In 2007, Beno’s Flooring was named Installer of the Year among more than 10,000 companies.
A Focus on Local Customers
After years of managing large-scale installation operations that often involved 18 to 25 jobs per day, the Benos decided to shift their focus.
The company opened its first retail location in Lake Havasu City, Arizona, where Dede grew up. In 2024, they expanded again by opening a retail showroom in northwest Las Vegas, making it easier for residents in communities like Skye Canyon, Centennial Hills and Providence to shop locally.
Today, the company maintains a slower pace while continuing to rely on the same philosophy that fueled its growth from the beginning.
“Our installers make our company,” Beno said. “Without them, we would be just another typical retail flooring store.”
What’s Trending in Flooring?
While flooring styles continue to evolve, one product remains the clear favorite among homeowners.
“Luxury vinyl plank is still the leader,” Beno said.
Often referred to as LVP, the product is popular because it is both water-resistant and scratch-resistant, making it a practical option for busy households.
Carpet continues to be a popular choice for bedrooms, where homeowners appreciate the warmth and comfort underfoot.
“We’re seeing an influx of tile right now,” Beno said. “But LVP is still the leader.”
Helping Customers Find the Right Fit
Unlike many retail businesses, flooring stores don’t typically attract casual shoppers.
“Let’s face it, customers don’t come to a flooring store to browse,” Beno said.
Most customers arrive with a project already in mind, whether it’s replacing flooring, renovating a shower or creating a custom floor-to-ceiling fireplace feature.
The Beno’s Flooring team starts by learning about the customer’s lifestyle.
Do they have small children? Pets? Teenagers riding hoverboards through the house? Or are they empty nesters looking for something elegant and durable?
By understanding how a family ues its home, the staff can recommend products that fit both lifestyle and budget.
Customers are encouraged to take flooring samples home to see how they look alongside their paint colors, furniture and lighting conditions.
“Flooring looks different during the day and at night,” Beno said.
Once customers narrow their selection, the company schedules a free measurement using laser technology and iPads to ensure accuracy. The final estimate is then built around the customer’s preferred product.
Standing Behind Every Installation
For Beno, the difference between a good flooring project and a great one comes down to the details.
The company is fully licensed, bonded and insured, and every installation is inspected both during and after completion.
“We guide customers from the minute they walk through the door, through the purchase and installation process,” Beno said. “All of our installations are inspected during and after the job is done, ensuring customers are 100 percent happy.”
That attention to detail has earned Beno’s Flooring a loyal customer base and a reputation built over more than two decades.
As the Las Vegas Valley continues to grow, Beno hopes residents will remember the value of supporting local businesses.
“We care and give our customers the best possible experience,” she said. “We urge Las Vegans to shop locally.”
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